In The Brand Playbook, Global speaker, Best-selling author and Brand Strategist Jerome Joseph takes you through various strategies and ideas that he has used in his 22+ years of brand consulting, unearthing some of the secrets of the world’s best brands as well as strategies that he has used in his career. The Brand Playbook is for organizations and individuals who are driven to brand success. No matter what industry you are in or what size organization you work for, branding your products, services and your personal brand effectively, is crucial to achieving success in today’s highly competitive and dynamic business marketplace.

Each of the 88 strategies in this playbook is broken up into four very practical sections:

1. A brief explanation of what it is and how to use it.
2. Examples of businesses who have successfully used each play.
3. Why the play works. In other words, the benefits of each strategy.
4. A ‘practice this play yourself.

This approach makes this playbook as useful as possible for you through practical ideas that you can start to use. It will open your mind to possibilities and help you think outside the box to maximize the value of your brand.

Why read this book?

• Make your brand reputable and instil trust and credibility in your customers.
• Start using branding as a powerful marketing tool for your business and yourself.
• Offer a better brand experience than your competitors. Keep your customers coming back to your Brand.
• Learn from real-life examples of companies that are using branding as a strategic advantage.
• Learn tricks and hacks that you can use to leverage your brand in the market!
• Know strategies that you can use to impact your brand growth and performance.
• Actionable advice you can use right away.
• How to choose the right tactics for your brand.